A world of chicken flavors – using ethnography in multi-country studies

Hy Mariampolski and Michael Cook

During the spring and summer of 2007, Givaudan and QualiData executed a global ethnographic study to support the discovery and development of novel chicken flavors.

A world of chicken flavors – using ethnography in multi-country studies

Hy MariampolskiQualiData Research Inc, United States

Michael P. CookGlobal Consumer Research, Givaudan Flavors Corp., United States

INTRODUCTION

This presentation summarizes the...

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