A world of change

Bruno Beltrami, managing director of Publieurope the international sales division of the Mediaset Group, looks at the global/local advertising issues, and explains the 'multi-local' approach developed by his company.

A World of Change

Bruno BeltramiPublieurope

If anyone wondered about the unrelenting trend of globalisation in the marketing industry, a few key facts would dispel any doubts. Over the last decade, the global holding companies – WPP, Omnicom, Publicis...