A Vision of Media Planning in 2010

In this article, Ira Carlin, chairman of MAGNA Global Worldwide, offers a view of how media planning will look in 2010.

A Vision of Media Planning in 2010

Ira CarlinMAGNA Global Worldwide

In order to have a sense about where media planning is going, one must first have a contextual understanding of where it has been and the place it is currently.

Media planning has always...