A virtual testing approach to improve new product success rates

Today much more knowledge about what it takes to create a successful new product is available, yet four out of five new products still fail.

A Virtual Testing Approach to Improve New Product Success Rates

Karl IronsIrons Consulting, United States

Lionel WangMarketing and Innovation, LLC, United States

Henry XinMarket-Guide Consulting Co., Ltd., China

BACKGROUND

There is no quantitative area of...