A viable new segment? The Hispanic youth market in North America
Tom Anderson and Frank Leinweber
This paper explores the viability of Hispanic youth as a target market segment for the North American automotive industry, and provides an understanding of the similarities and differences between this segment and North American youth in general.
A viable new segment? The Hispanic youth market in North America
Tom AndersonAnderson Analytics, LLC, United States
Frank LeinweberTNS Automotive, United States
WHY UNDERSTANDING HISPANIC YOUTH IS IMPORTANT
The North American automotive market is the largest...
