A viable new segment? The Hispanic youth market in North America
Tom AndersonAnderson Analytics, LLC, United States
Frank LeinweberTNS Automotive, United States
WHY UNDERSTANDING HISPANIC YOUTH IS IMPORTANT
The North American automotive market is the largest and among the most vibrant in the world. Most major automotive manufacturers have sales and/or manufacturing operations located there. Vehicle sales are at a saturation level and have been near 17 million units for the past five years.
Share positions are shifting: domestic-based Original Equipment Manufacturers (OEM) are losing share, with Asian-based manufacturers absorbing the majority of those share losses. Product is...