A turnaround triumph: business transformation in the Pay TV industry

This paper demonstrates how a well conceived and executed, practical research programme can help achieve a significant turnaround in business performance.

A turnaround triumph: business transformation in the pay TV industry

Rob Highett-SmithAUSTAR Entertainment, Australia

Kylie MillerBlue Moon Research and Planning, Australia,

Nikki KingAUSTAR Entertainment, Australia

INTRODUCTION

This paper details the role...