A time of transformations

Mariela Mociulsky

Trendsity, a market research company, identified key trends in consumer behaviour triggered by the COVID-19 pandemic in Latin America.

The Covid-19 pandemic placed the world at a standstill, and filled us with many queries. Paradigms were submitted to analysis. Uncertainty gripped each and every ecosystem. The dependence on technology and the need for the imperative adoption of new tools added to the demographic and geo-political changes that were unfolding. The impact on the business world was overwhelming, as to the imposition of unprecedented and unknown conditions for the 21stcentury. Social isolation, distancing, restriction of movement to a minimum, among other conditioning factors, created scenarios in the face of which individuals, organisations and companies began to develop emergency...

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