A three-part insight strategy to optimise Tesco’s trade driving print

Tesco, a supermarket, optimised its ads to grab consumers' attention in just two seconds in the UK.

Campaign details

Brand: Tesco Agency: Lumen Research Country: UK

The challenge

'Trade driving' print campaigns for multiple retailers rarely get a look-in at creative excellence awards. This is a pity, because print ad campaigns offer near-perfect laboratory conditions for assessing the impact of art direction. Given the homoge'.

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