A theme for the pudding: marketing ecosystems

John Singer, principal of Blue Spoon, argues that traditional consumer-centric models are no longer suitable for marketing, and that a fundamental re-think based on a network-centric approach is called for.

A theme for the pudding: marketing ecosystems

John Singer

'I think traditional 30-second advertising is in serious danger,' says Andrea Ragnetti, chief marketing officer of Philips Electronics. He's looking for other media properties that reach the Philips...