A Taxonomy of New MR

Ray Poynter

This article discusses the current challenges and future directions of the market research sector. It includes a discussion of the difficulties of achieving representative random sampling in conventional quantitative research, and of consumers' frequent inability to put their semi-conscious motivations into words.

A Taxonomy of New MR

Ray PoynterThe Future Place

Traditional market research is 'busted' and needs to be replaced with a new paradigm!That is the call that is increasingly being heard in conferences, workshops, and on online researcher networks around the...

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