A Tale of Two Studies: 'Replicating Advertising Effectiveness and Content Evaluation in Print and on the Web

We replicate, using adult web users, a study comparing advertising effectiveness and content evaluation in print and on the web (Gallagher, Foster, and Parsons, 2000).

A Tale of Two Studies: Replicating ‘Advertising Effectiveness and Content Evaluation in Print and on the Web’

Katherine Gallagher, Jeffrey Parsons and K. Dale Foster Memorial University of Newfoundland.

Some researchers (for example, Ghose and Dhu,...