A tale of two questionnaires
Pete CapeSurvey Sampling International, United Kingdom
Jackie Lorch and Linda PiekarskiSurvey Sampling International, United States
INTRODUCTION
“It is a far, far better thing that I do, than I have ever done; it is a far, far better rest that I go to, than I have ever known.”
For almost its entire existence the spotlight of quality has fallen on the online access panel operator. Online panel companies have both driven the quality agenda and the research on research necessary to truly understand the online panelist, their motivation, behaviour, needs...