A tale of two questionnaires

In this paper, Pete Cape, Jackie Lorch and Linda Piekarski, Survey Sampling International, argue that questionnaire design is of integral importance in online research, often to a greater extent than for traditional methods.

A tale of two questionnaires

Pete CapeSurvey Sampling International, United Kingdom

Jackie Lorch and Linda PiekarskiSurvey Sampling International, United States

INTRODUCTION

It is a far, far better thing that I do, than I have ever done; it is a far, far better rest that I go to, than I have ever known.

For almost its entire existence the spotlight of quality has fallen on the online access panel operator. Online panel companies have both driven the quality agenda and the research on research necessary to truly understand the online panelist, their motivation, behaviour, needs...

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