A tale of two cities: working and living in Mumbai and Shanghai
Sandeep BudhirajaMillward Brown ACSR, China
Kalyan KarmakarThe Nielsen Company, India
INTRODUCTION
The paper tries to understand the lives of working professionals in terms of the challenges and opportunities that are presented to them in the cities of Shanghai and Mumbai. It tries to find commonalities that exist between the people in two cities and also looks at what sets them apart.
We have focused on working professionals as they are at the centre of the social and economic changes which both these cities represent. We have...