A tale of two cities: a look at a novel approach to successful convergent sales

All over the United States, publishers are crying for help. In markets large and small, there is an urgent need to change the culture of traditional newspaper advertising departments so they embrace mulimedia sales - specifically, the sale of web site products and services.

A Tale of Two Cities: A Look at a Novel Approach to Successful Convergent Sales

Mike Blinder The Blinder Group

All over the United States, publishers are crying for help. In markets large and small, there is an urgent need to change the culture of...