A Status Report on Podcast Advertising

Podcasting has begun to capture the public’s imagination. Content creators are now providing a growing stream of intriguing and diverse content for downloading on MP3 players or personal computers, allowing consumers to control the time and place of their viewing or listening.

A Status Report on Podcast Advertising

Daniel M. HaygoodUniversity of Tennessee

Podcasting is a relatively new phenomenon, but one that is already driving change in how audiences consume and interact with media content. City streets, offices, and college...

Not a subscriber?

Schedule your live demo with our team today