A Status Report on Podcast Advertising
Daniel M. HaygoodUniversity of TennesseePodcasting is a relatively new phenomenon, but one that is already driving change in how audiences consume and interact with media content. City streets, offices, and college campuses are full of people plugged into their MP3 players listening to or watching portable, self-contained news, sports, or entertainment content. A quick visit to the Podcast Alley, iTunes, or PodcastPickle directory sites reveals an expanding selection of video and audio podcasts, ranging from standards such as ESPN's