A Single-Source Multimedia Survey
Building from television, a study of media convergence
Terry RushbrookThe Marketing ShopandPaul StreetCTV Television Network
Background
Like many other countries, Canada has recently experienced a spate of media company mergers and takeovers that has resulted in single conglomerates owning combinations of national and local newspapers, TV stations and networks, Internet portals and magazines. As with most acquisitions of this kind, the acquisitors were committed to exploiting the synergies between the various properties to keep the banks happy. However, in the absence of research to demonstrate how these media would work together, while...