A single-source multimedia study

Using a television diary survey sample as the base, additional information on readership of individual newspapers and magazines and visits to specific websites was collected by means of a return to sample telephone interview.

A Single-Source Multimedia Survey

Building from television, a study of media convergence

Terry RushbrookThe Marketing ShopandPaul StreetCTV Television Network

Background

Like many other countries, Canada has recently experienced a spate of media...

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