A shift in the power struggle

Introduction to a four-article feature. The issues discussed are linked by one, wide-ranging theme: the shift in power from producer to consumer, from employer to employee, from corporation to citizen.

A shift in the power struggle

 

The new world order for marketing and the business environment outlined in this special feature makes no such simplistic claims. Indeed, the four issues we include here are not really new as such. But big ideas inevitably start small, or with a significance seen only by visionaries. Our choice is based on the belief that these issues have achieved the critical mass to propel them to the top of the agenda, and so will dominate our thinking in the coming years.

The issues are linked by one, wideranging theme: the shift in power...

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