A segmentation of online and offline shoppers
Kyle Karnes, Katie Lamont and Lori Iventosch-James
The paper describes an in-depth segmentation analysis of online and offline shopper activity and explores the demographic and cybergraphic similarities and differences among the various segments.
A segmentation of online and offline shoppers
Understanding the increasingly complex consumer
Lori Iventosch–James
Harris InteractiveKatie Lamont
Harris Interactive andKyle Karnes
Harris Interactive
SUMMARY OF KEY FINDINGS
- As expected, the ratio of online...
