A seat at the table

This paper constitutes a seminal approach to understanding research needs from the point of view of the information desired by the user.

A Seat At The Table

What business wants from providers of consumer insights

Howard Moskowitz, Rachel Katz and Matthias Silcher Moskowitz Jacobs Inc.Laurent Flores CRM MetrixJeff Ewald Optimization Group, Inc.Chris Keeling Open Venue Ltd.

INTRODUCTION

Market researchers...