A scientometric study of the Journal of Advertising Research: Prominent contributors and research themes from 1996 to 2019

The Journal of Advertising Research (JAR) is one of the leading journals that provides a forum for scholars and practitioners to share their latest findings on all facets of advertising.
Donthu et al.

Management Slant

  • Although the Journal of Advertising Research (JAR) is primarily an academic journal, it features practitioner contributions prominently.
  • JAR features advertising research intertwined with branding, communication, impact...