A rising tide floats all boats

Tim Ewington

In this first of a series of articles on media economics Tim Ewington discusses whether the advertising industry is really in recession.

A Rising Tide Floats All Boats

Tim EwingtonHuman Capital

There is only one question on the minds of most media owners and media buyers at the moment how and when will the advertising recession end? The picture is incredibly mixed. Companies such as RTL, News International and Viacom see signs of growth in their advertising revenues and are more confident of recovery. But the scepticism and tough cutbacks of other companies ranging from ITV to Vivendi Universal, Pearson to AOL Time Warner, communicate a different story.

This is the first article in a series that will pick out...

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