A Revitalized Corporate Advertising Industry Advances Toward The Millenium

The author reviews the state of corporate communications activity in the USA in 1998, and concludes that the future of advertising will be shaped by corporate branding, ROI and the Internet.

A Revitalized Corporate Advertising Industry Advances Toward the Millennium

James R. GregoryCorporate Branding Partnership, LLC

As few as ten years ago, advertising budgets hit one of the lowest levels in history. In the late 1980s, the advertising industry...