A: Resolve 2022

Sandeep Sharma, Nishath Nizar

Abu Dhabi Global Market, a not-for-profit, launched a campaign in the Middle East and Africa to attract in-person and virtual delegates, support speaker acquisition and engagement, raise awareness, build a legacy and offer an innovative forum.

Campaign details

Brand: Abu Dhabi International Dispute Resolution Forum Brand owner: Abu Dhabi Global Market (ADGM) Entrant company: Acorn StrategyIdea creation: Acorn Strategy Abu Dhabi Market: Middle East & North Africa (general region) Sector: Financial services (general) Media channels: Email marketing, Social media, Search marketing, Online video, Public relations, Livestreaming, Programmatic display

Executive summary

The fast-growing dispute resolution sector is under-represented in the Middle East, leading to underutilisation of resources as companies wait for redress. Abu Dhabi Global Market (ADGM) aimed to tap into that opportunity,...

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