A report on attitudes to advertising in the UK
Credos was formed by the Advertising Association (AA) in early 2010. It is an advertising thinktank, with the aim of better understanding advertising in the UK, its role, how it works, how it is perceived and its value to UK society, culture and economy.
Credos is funded by the advertising industry and overseen by an independent advisory board which assures the quality and objectivity of its work.
The first piece of Credos research was in response to data published by the AA, which showed a notable decline in public...