China 2.0: For Marketers, Tradition Still Trumps Technology (For Now)
A report from the Stanford China 2.0: The Rise of a Digital Superpower conference
By the end of 2010 China will have 460 million registered internet users, with that number growing to 770 million by 2014. Mobile subscriptions will pass 800 million this year, with the number rising to 1.1 billion by 2014. Those were the headline statistics presented by BDA, co-organiser of the Stanford China 2.0: The Rise of a Digital Superpower conference in Beijing.Yet while these numbers imply that the world's largest market...