A reply to the comment of Franke and Andrews on 'The economics of tobacco advertising: spending, demand and the effects of bans'

In this paper, the authors respond to comments made by Franke and Andrews on their earlier paper, published in issue 22(1) of the International Journal of Advertising.

a reply to the comment of franke and andrews on 'The economics of tobacco advertising: spending, demand and the effects of bans'

Kent M. Lancaster and Alyse R. Lancaster University of Miami

BACKGROUND

The purpose of our study, 'The economics of tobacco advertising: spending, demand and the effects of bans' (Lancaster & Lancaster 2003), was to examine most of the published evidence worldwide on the effects of aggregate advertising and of ad

Young, T. (1983) The demand for cigarettes: alternative specifications of Fujii's model. Applied Economics, 15(2), 203211.