A Rembrandt in the attic: Rediscovering the value of 'Have you had your Weetabix?'

Weetabix, a cereal brand, increased its sales and growth in its category by launching a TVC that reinforced an old, unused, but still powerful brand asset.

Campaign details

Brand: Weetabix Advertiser: Weetabix Food Company Agency: Bartle Bogle Hegarty

Introduction

This is about discovering a 'Rembrandt in the attic'. Something that gets put away and forgotten about, but which on rediscovery turns out to be phenomenally valuable.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands