A question of gender: Gender classification in international research

The research community acknowledges that in many countries and cultures there is greater recognition of the diversity of genders with which people identify.

Introduction

Diversity and inclusion are increasingly discussed and valued in many parts of the world and it is important that research questions asked, as often as possible, include response options that allow respondents to select an answer that includes...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands