A powerful mix - how people, TV and internet interact

Pete Doe and Christian Kugel

This paper describes a research initiative designed to better understand the nature of how audiences consume television and online content.

A powerful mix – how people, TV and internet interact

Pete DoeAnalytics and Modeling, Nielsen Media Research, United States

Christian KugelDenuo (a Publicis Groupe Company), United States

BACKGROUND

Over the past seven years, interactive media has become...

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