A pint of lager and panel membership: measurement of out-of-home TV viewing

In April 2006, BSkyB commissioned Ipsos MORI to provide an accurate, timely, actionable, and credible media currency for out-of-home sports viewing in Great Britain.

A pint of lager and panel membership: measurement of out-of-home TV viewing

Leo MalagoniSkyMedia, BSkyB, United Kingdom

Anne BarnsdaleMediaminds, Ipsos MORI, United Kingdom

BACKGROUND AND INTRODUCTION

BSkyB is the leading subscription TV provider in the UK....

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