A people researcher’s view on Greater China

This article describes the research programmes `Peoples, Trends and Foresight', operated by Phillips Design since the 1990s to understand the characteristics and needs of the Chinese people.

A people researcher's view on Greater China

Stefanie Un and Marco Bevolo

After a decade of hyper-growth, China is no longer just the factory of the world; it is about to be one of the leading markets of the global economy. However, the challenge goes beyond...