A Paradox of Product Innovation: Facts and the Strategic Challenge

This paper is about product innovation and introduction. More specifically, a framework for understanding the relationships between innovation, category characteristics and successful new product innovation and introduction is introduced and explained.

A Paradox of Product Innovation: Facts and the Strategic Challenge

JeanJacques Vandenheede,AC Nielsen, BelgiumPhillip A. Cartwright Ernst & Young, FranceBettina Hoffmann Ernst & Young, France andLone Aardse Ernst & Young, Italy

INTRODUCTION

In this...