A Paradox of Product Innovation: Facts and the Strategic Challenge
Jean-Jacques Vandenheede, Leone Aardse, Bettina Hoffman and Philip A. Cartwright
This paper is about product innovation and introduction. More specifically, a framework for understanding the relationships between innovation, category characteristics and successful new product innovation and introduction is introduced and explained.
A Paradox of Product Innovation: Facts and the Strategic
Challenge
JeanJacques Vandenheede,AC Nielsen, BelgiumPhillip A. Cartwright
Ernst & Young, FranceBettina Hoffmann
Ernst & Young, France
andLone Aardse
Ernst & Young, Italy
INTRODUCTION
In this...
