In partnership with Clear Channel, Global and JCDecaux, Kinetic has conducted research designed to definitively pinpoint the effectiveness and impact of the rich variety of out-of-home (OOH) advertising formats and environments on audiences. The 18-month...
A page from ‘The OOH Playbook’: How to raise the bar of out-of-home media planning
A how-to-guide to make media planning more effective and efficient.
