A page from ‘The OOH Playbook’: How to raise the bar of out-of-home media planning

A how-to-guide to make media planning more effective and efficient.

In partnership with Clear Channel, Global and JCDecaux, Kinetic has conducted research designed to definitively pinpoint the effectiveness and impact of the rich variety of out-of-home (OOH) advertising formats and environments on audiences. The 18-month...