A novel approach to modelling the prescribing decision, integrating physician and patient influences
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Stuart GreenAdelphi International Research Ltd
Summary
The marketing need of our client was to make decisions on positioning...
A novel approach to modelling the prescribing decision, integrating physician and patient influences
This paper describes a case study designed to demonstrate the feasibility of building a linked decision model based on the implications of distributed decision-making in healthcare, and thus to provide the ability to make quantified predictions of product offer performance.
