A new retail format, a new way of building relationships

The paper describes the process of development of a new supermarket chain in Argentina - Plaza VEA - for an international retail company.

A New Retail Format, A New Way Of Building Relationships

Anibal Prez EcheverraDiscoAholdFernando MoiguerMoiguer & AsociadosMarita SotoMoiguer & AsociadosPaula MagarinsMoiguer & Asociados andFabian CzajkaMoiguer & Asociados

Introduction

 ...