At a time when many manufacturers are facing difficult challenges in finding consumer-relevant innovation, global marketing groups are challenging the research industry as a whole to find fast and effective ways to contribute to the development of strong and appealing brands.
a new qualitative
research tool for global concept testing
Barbara BuschANALYSIS The Scent Company
Introduction
At
a time when many manufacturers are facing difficult challenges in finding
consumerrelevant innovation, global marketing groups are challenging...
