A new qualitative research tool for global concept testing

At a time when many manufacturers are facing difficult challenges in finding consumer-relevant innovation, global marketing groups are challenging the research industry as a whole to find fast and effective ways to contribute to the development of strong and appealing brands.

a new qualitative research tool for global concept testing

Barbara BuschANALYSIS The Scent Company

Introduction

At a time when many manufacturers are facing difficult challenges in finding consumerrelevant innovation, global marketing groups are challenging...