A new paradigm in interactive audience measurement

This paper describes the census methodology used for measuring and reporting Internet audience ratings.

A New Paradigm In Interactive Audience Measurement

Census methodology used to produce online audience ratings

Richard Webb, Mark Long and John Caldwell RedSheriff Ltd

Introduction

Advertisers, publishers and agencies have for many years been vocal about their lack of confidence in a traditional panel methodology offering accurate whole of market intelligence for the online community.

The varying estimates of Internet audience...

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