A New Mobile Metric Signals Consumer-Usage Habits

This report, from an ARF seminar, discusses recent developments in mobile audience measurement. GSMA/comScore's Mobile Media Metrics, which began delivering insights in early 2010.

A New Mobile Metric Signals Consumer-Usage Habits

Geoffrey PrecourtWarc

“Mobile devices are ubiquitous and personal,” Andy McGuire, GSMA (Global System for Mobile Association) vp/business development, told an Advertising Research Foundation (ARF) seminar...

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