A New Medium for Advertising: The Postcard, 1900-1920

A feature of the history of advertising has been the readiness of advertisers to seize on and utilise any new medium which could serve to present a persuasive message.

A New Medium for Advertising: The Postcard, 1900-1920

David M. WilliamsUniversity of Leicester

At first glance, the medium in question, the postcard, would appear atrivial and inconsequential item. In reality, in the opening decades of the twentieth...