A new KPI for effectiveness: Reality performance score (RPS)

DVJ Insights, a market research brand, created a new key performance indicator (KPI) to understand the effectiveness of media and increase ROI in the UK.

Summary

Historically media and ROI measurements have been limited to simplistic models, relying solely on linking media expenditures to brand/ sales KPI's. This way of working does not provide advertisers with detailed insight into the performance of each...