A New Home For Orphan Brands: Mike Jatania Of Lornamead
Laura Mazur Writers 4 Management
The great brand cull carried out by the big consumer goods multinationals over the last few years has left a lot of what were once household names looking for new homes. The result has been the emergence of an intriguing new market in orphan brands, as enterprising businesses snap up the corporate cast-offs to inject them with new life.
The new owners fall into two categories. In the first are the financially-oriented venture capitalists, who have spotted...