A new constellation is emerging: the sign of confidence

This paper addresses the importance of a corporate brand identity, the importance of market research, and how results were implemented and made use of within the company.

A New constellation is emerging the sign of confidence

Ann Margreth Hellberg and Christina SternerMölnlycke Health Care, Sweden


This paper aims to share the process behind the work of building a new brand identity on the client side, how we worked, what we researched and why, and not least how it is helping us to live our brand. Within business-to-business industries, such as the medical device industry, it is very common that companies actually pay attention to building a strong brand and this is a story about a strong brand.

The paper will tell the story...

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