A new constellation is emerging: the sign of confidence

This paper addresses the importance of a corporate brand identity, the importance of market research, and how results were implemented and made use of within the company.

A New constellation is emerging the sign of confidence

Ann Margreth Hellberg and Christina SternerMölnlycke Health Care, Sweden

INTRODUCTION

This paper aims to share the process behind the work of building a new brand identity on the client side, how...

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