A New Brand of Marketing

Steve Kimball

Modern marketing is much more complicated than forty years ago, largely as a result of increasingly diverse societies and a fragmented media landscape.

Data management
Managing the marketing function
Strategy

A New Brand of Marketing

Steve KimballInterwoven's Marketing Solutions Business

Marketing used to be a lot simpler. In the mid-1960s, the three major television networks could still be counted on to deliver messages to the vast majority of consumers on...

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