A New Brand of Marketing

Modern marketing is much more complicated than forty years ago, largely as a result of increasingly diverse societies and a fragmented media landscape.

A New Brand of Marketing

Steve KimballInterwoven's Marketing Solutions Business

Marketing used to be a lot simpler. In the mid-1960s, the three major television networks could still be counted on to deliver messages to the vast majority of consumers on a regular basis. Media strategy was as elemental as advertising Tide in the d

As enterprise systems throughout the business world have proven, a leading edge technology can become a market necessity in a matter of years. Today, the companies that have implemented marketing content management systems are ahead of the pack in the race for market share. Soon, they will be the pack—and those without such systems risk falling ever further behind.