A New Approach to Modelling the Effect of Advertising
Anne Martensen,Lars Grnholdt, andFlemming Hansen, Department of Marketing, Copenhagen Business School, Denmark
Keywords: Advertising effect, structural modelling, cause-and-effect simulation...
Anne Martensen,Lars Grnholdt, andFlemming Hansen, Department of Marketing, Copenhagen Business School, Denmark
Keywords: Advertising effect, structural modelling, cause-and-effect simulation...