A new approach for exploring multivariate data: self-organising maps

This paper introduces a form of neural network known as the self-organising map (SOM), which has been used extensively outside of marketing.
  

A New Approach For Exploring Multivariate Data

Self-organising maps

Timothy BockUniversity of New South Wales

Introduction

The importance of exploratory data analysis as a means of gaining insights and ensuring the correct specification of...