The WARC "2022 Marketing Talents Research Book" report combines the changes in consumer behavior brought about by the repeated epidemics and the challenges of changes in the macro marketing environment that brands face. The six dimensions of industry and creativity are analyzed to provide marketers with a reference action guide for the new year's work.
Jenny Chan (WARC China Bilingual Editor-in-Chief)
Sarah Jia (WARC China Senior Reporter)
Cindy Gu (WARC China Staff Writer)
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