A modern strategy in healthcare is positioned with systems thinking

Examines the current US healthcare system through the lens not of “cost” or “price,” but the “production of health” as the organizing idea.

This article is part of the May 2021 Spotlight US series, "How the pandemic has changed US healthcare marketing." Read more

During a briefing by academics at the London School of Economics during the 2008 financial crisis, Queen Elizabeth II asked the question...