A marketer’s guide to artificial intelligence enablement

Tom Holt

Many business leaders expect artificial intelligence (AI) technologies to bring about a scale of change as big as the birth of the internet itself, but marketers need to have a smart strategy to ensure usefulness and longevity of AI platforms.

The debate as to whether artificial intelligence (AI) will take over the world has well and truly reached its conclusion: it very much will and is already doing so.

Machine learning and AI have quietly been running the show from behind the scenes for some time. Just think of product recommendation engines, playlist algorithms, and hyper-personalisation. But with the recent launches of consumer-facing AI products such as ChatGPT and Midjourney and the pending releases of AI browser and search solutions from both Microsoft and Google, 2023 will be remembered as the year AI came to the masses. Nothing will ever...

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