A Market Research Training Simulation - Bringing market research closer to decision-makers

Michael Roe and Joss Vervoot

Market research training must form a part of marketers’ educational programmes if we want them to employ and value it when they gain the reins of power as their careers progress.

A Market Research Training Simulation

Bringing Market Research Closer to Decision-Makers

Michael RoeMicrolaunch, United Kingdom

Jos VervoortFriesland Foods, The Netherlands

THE PEDAGOGICAL CHALLENGE

Where will new entrants to the world of marketing and marketing...

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