A Market Research Training Simulation - Bringing market research closer to decision-makers
Michael Roe and Joss Vervoot
Market research training must form a part of marketers’ educational programmes if we want them to employ and value it when they gain the reins of power as their careers progress.
A Market Research Training Simulation
Bringing Market Research Closer to Decision-Makers
Michael RoeMicrolaunch, United Kingdom
Jos VervoortFriesland Foods, The Netherlands
THE PEDAGOGICAL CHALLENGE
Where will new entrants to the world of marketing and marketing...
