A Look to the Global Crisis in Latin America: Learning From The Mexican Consumer Experience

Alicia Martin del Campo and Gloria Hidalgo

The result of traditional research, ethnographic observation and neuro-marketing approaches, this presentation is based on a profound understanding of the Mexican experience in crises (beyond the economic crisis), parting from the theoretical framework of the grieving process of human beings in similar conditions across borders.

A Look to the Global Crisis in Latin America: Learning From The Mexican Consumer Experience

Alicia Martín del Campo and M. Gloria HidalgoQualimerc, S.C., Mexico

INTRODUCTION

Much has been said about the World Economic Crisis generated in this first decade...

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